Guide To Google Analytics
About This Video: Learn how to take advantage of Google Analytics to help simplify your advertising so you can focus on what works best for your business, and cut out the things that don’t work.
SLIDE 1
Introduction
Hey guys! Today we’re going to be talking about how to take advantage of Google Analytics for your company so you can take your business to the next level.
SLIDE 2
Google features a free online suite of business tools to help your company stay organized, on top of everything, and assist in achieving any kind of marketing goal. Their Analytics provides a volume of data that make it an essential component of any website manager's or marketer's online toolbox.
SLIDE 3
By being able to view and visualize your metrics data, you can use Google Analytics to gain a deeper and more robust understanding of what works and what doesn’t work when it comes to the way you market your business online. It allows you to view your traffic numbers in real time so you can make informed decisions about your marketing strategy.
Whether you realize that you’re already an online marketing genius, or need to make some adjustments to maximize your reach and sales… Google Analytics can help you to get there.
SLIDE 4
Data & Metrics
The first element of Google Analytics is data collection. The platform can gather a broad range of data about your site, how many people are visiting, as well as what ways they interact with your site.
The different kind of statistics that Google records include:
How many visitors your pages get.
Where visitors come to your pages from.
How those visitors progress through your site.
What visitors do on your pages.
How visitors interact with elements on your pages.
How long visitors spend on your pages.
At what stage of a visit users leave your site.
SLIDE 5
The platform provides your business with a full picture of how your site is performing and can help you gain a better understanding of how your marketing tactics work from different perspectives. It collects a vast amount of data and processes it intelligently, then it generates reports to display that data to you in a way that's easy to read and understand.
SLIDE 6
Once you have registered and installed Google Analytics, you will be prompted to enter the URL associated with the website that you want to use to record and track all of your data. From there you can add a view to the property and once you do you will be given a code to verify that everything is working properly.
When you navigate to the dashboard or “Overview” you will see “Dimensions” and “Metrics”. Dimensions are categorical variables, like names, colors, and places. Metrics are quantitative variables like age, temperature, and population.
Examples of Dimensions include:
Browser
Location
Landing Page
Device
Customer Type
Examples of Metrics include:
Sessions
Pageviews
Conversions
Bounce Rate
Session Duration
SLIDE 7
Understanding Traffic Volume
Traffic volume is an all encompassing way to refer to all of the data points that are available for you to view in Google Analytics. Whether you want to see how many people visited your site, how long they stayed, which pages they visited, who purchased what, or different demographic information about each visitor, it's all recorded and synthesized for you in the platform.
SLIDE 8
It’s important to understand the different categories of data that you can view in order to make adjustments as needed to maximize the success of your business and increase your sales. Every business owner wants to grow their business and achieve all of their marketing objectives, so understanding the data and variables that Google Analytics features is a MUST if you want to get the most out of it.
SLIDE 9
Getting it right is going to be a unique process for every individual business. Once you have everything in place in terms of tracking data and have gained an understanding of the meanings behind each data point, you can start making note of what works, what doesn’t, and what works best for your business. After you’ve learned what kind of traffic your current advertising, marketing, and website strategies are getting, it’s time to start changing things up.
This will be a trial and error kind of process because certain campaigns and design changes will yield better results depending on your business. From there, keep making tweaks and paying attention to the differences in your data to make the most out of your Google Analytics experience.
SLIDE 10
Other Features (Goal Tracking & Audience Reports)
Google Analytics has a slew of features to help you keep track of things like goals, progress, and even comprehensive and detailed reports about your audience. These tools can help you stay in touch with where you are on your marketing journey as well as who is interacting with your content and how they are interacting with it. Take advantage of everything that Google offers to make the most out of your marketing strategy.
SLIDE 11
It’s important to know everything you can about the products that you’re using if you want to get the most out of your experience. If you don’t understand what your strategies are doing in terms of helping you reach your marketing goals, it’s going to be hard if not impossible to make any real, tangible progress to that end. By knowing the in’s and out’s of Google Analytics and its suite of features, you can make the most out of it and take your business where it needs to go.
SLIDE 12
Goal tracking and audience reports make using Google Analytics simple to use, easy to understand, and can help you maximize your results. Goal tracking can keep you grounded and help you meet your goals in an honest, yet realistic way. It keeps you connected to your progress and lets you know in real time if your strategies are working in the ways that you anticipated, plus it helps you understand what you may or may not need to change to supercharge your marketing. Audience reports can help inform you about who is interacting with your marketing and how their engagement is happening, as well as give you real information about what worked for certain subgroups of your target audience. That way, you can make the necessary adjustments to get the best results possible.
SLIDE 13
You’re Not Getting The Most: Online Marketing
In the digital age it’s hard to know what product to use, when to use it, or exactly how it might help. With Google Analytics, you no longer have to worry about answering those questions because all of it is laid out for you. All you have to do is use it properly, get to know the in’s and out’s of the platform, and voila!
SLIDE 14
You’ll be surprised at how well Google Analytics works toward your marketing goals. Whether you have a question about how your advertising campaign has fared toward your business, or just want to see a breakdown of your data and statistics… Google Analytics has you covered. It can be a major game changer when it comes to transforming how you do business online and especially toward your online marketing goals.
SLIDE 15
Online marketing can be a quagmire these days. Google Analytics lets you worry about what you SHOULD be worrying about, and that’s running your business. They say that ignorance is bliss, which is the opposite of the truth when it comes to your digital marketing. Stay up-to-date and connected with all of your data and metrics so you can make the adjustments necessary for your business to flourish!
Thank you all for watching, I hope everyone learned something!